Things To Look Out For In Competitor's Website-
- On Page Optimization - via source code:
- Whether or not they are using h1 header tags and are
placing the keyword "NameOfKeyword" within those tags.
- Whether or not they are using their main keyword in
the title tags of the website.
- Whether or not they have bolded, underlined, or
italicized the keywords. If not, try to bold, underline
or italize yours at least 4 times in the body.
- Whether or not they are using alt image tags and
placing the keyword "NameofKeyword" within that tag. If
not, you can with img src="NameOfKeyword-graphic1.jgp
- Finally, whether or not they have placed the keyword
once at the beginning of the copy, AND once at the very
end of the copy.
If your competition has NOT done ALL of the above, then
you can outrank them when it comes to on-page optmization.
The main idea behind ranking well on Google is to analyse
the top ranked websites and then doing those things that
they are doing. BUT just a little more to on up them and
obtain a better ranking.
"It is best to analyse the top 5 ranking websites for each
keyword you have selected. If the top 5 websites for a
specific keyword have a Google Page Rank of 6 or higher,
its probably not best to shoot for that keyword until you
have built some momentum and got some initial traffic from
the easier ranking keywords with less competition"
Brad Callen of SEO Elite.
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Tuesday, March 14, 2006
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