The Importance Of Search Engines

It is the search engines that finally bring your website to the
notice of the prospective customers. When a topic is typed for
search, nearly instantly, the search engine will sift through
the millions of pages it has indexed about and present you with
ones that match your topic. The searched matches are also
ranked, so that the most relevant ones come first.

Remember that a prospective customer will probably only look at
the first 2-3 listings in the search results. So it does matter
where your website appears in the search engine ranking.

Further, they all use one of the top 6-7 search engines and
these search engines attract more visitors to websites than
anything else. So finally it all depends on which search
engines the customers use and how they rank your site.

It is the Keywords that play an important role than any
expensive online or offline advertising of your website.

It is found by surveys that a when customers want to find a
website for information or to buy a product or service, they
find their site in one of the following ways:

The first option is they find their site through a search
engine.

Secondly they find their site by clicking on a link from
another website or page that relates to the topic in which they
are interested.

Occasionally, they find a site by hearing about it from a
friend or reading in an article.

Thus it’s obvious the the most popular way to find a site, by
search engine, represents more than 90% of online users. In
other words, only 10% of the people looking for a website will
use methods other than search engines.

All search engines employ a ranking algorithm and one of the
main rules in a ranking algorithm is to check the location and
frequency of keywords on a web page. Don’t forget that
algorithms also give weightage to link population (number of
web pages linking to your site).

When performed by a qualified, experienced search engine
optimization consultant, your site for high search engine
rankings really does work, unless you have a lot of money and
can afford to pay the expert. With better knowledge of search
engines and how they work, you can also do it on your own.


About The Author: Jon Rognerud is a recognized authority on the
subject of SEO, and has spent over 10 years developing websites
and marketing solutions at companies like Overture and Yahoo.
His website, http://www.microsaw.com, provides a wealth of
informative articles, resources, tips and free downloads