My guru tells me that search engines are in love with Myspace and that I have since found out since joing. I joined Myspace, filled up my profile and posted on my blog, and bam, my post on the first page on Google search result for my keyword - GREAT!
I have since, like the search engines, fallen in love with my space too. What are you waiting for?
MySpace: A Viable Marketing Tool?
MySpace is not only for teenagers and musicians. MySpace is
also making a buzz among Internet marketers. At the invitation
of Internet marketing guru Marlon Sanders, I set up a profile to
see what the buzz is all about.
Marlon calls it "...a 'secret' networking method the people on
the inside are using."
Being the active experimenter that I am, once I got started, I
couldn't stay away from MySpace, setting up my profile, posting
on my blog, adding events to the public calendar. As I poked
around, I thought about how this networking space could work
for professionals as a business tool.
It's pretty easy to set up a profile and it's free. If you're
using it as a business tool, be professional about the
information you reveal. Remember MySpace is ultimately a
SOCIAL tool and many people use it to hook up for dates and
relationships. If that's not your intent, keep your content
business-oriented.
What I noticed in looking at random profiles is that most are
sloppy and incomplete. A lot have no information about the
person and no photo. What's the point? My sense is that a lot
of profiles get set up and then abandoned, much like blogs.
So can you use it as a marketing tool for your business?
My guess is yes, if you're very strategic about how you go
about it.
Use your "About Me" section to talk about your business,
products and services. Make sure you have active hyperlinks
that lead to your primary website, blog and products. It's a
good idea to have a basic knowledge of HTML so you can add
images and clickable links.
Use the blog module to write about your business and events.
Send "bulletins" through the MySpace system to all your
"friends" about your product launches, press releases, events,
etc.
Join MySpace groups that represent your target audience.
Participate in discussions and send bulletins to everyone in
the group. No spamming!
Post your events on the public calendar
As you add new friends, welcome them and you'll be on your way
to building a community.
A way to approach this from a business angle is to think of
your "friends" as possible joint venture partners and potential
business opportunities. And, as we like to say, it's another
line in the fishing pond for attracting prospects, building
your list and your network.
So, is it worth trying out? That's only for you to know. If
you like trying new things, if you like testing new systems,
then give it try.
About The Author: For leading edge Internet Marketing tips go
to http://www.biztipsb log.com. And, subscribe to my ezine
Savvy eBiz Tips at http://www.savvyebi ztips.com. To learn more
about social media tools, go to http://www.buildabe tterblog. com.
Denise Wakeman is an Internet Marketing expert and founding
member of The Blog Squad.
Tuesday, November 28, 2006
Friday, November 24, 2006
5 Great Tactics To Explode Your Adsense Earnings
adsense, google adsense, adsense secret, adsense web site, adsense tip, keyword adsense
Adsense is a great way for many webmasters to monetize their websites. There are two kinds of earnings scenarios.
One is webmasters who are either losing money or having a great deal of difficulty to make whatever little money from Adsense. Another is "geniuses" who are enjoying hundreds of dollars a day from their ads.
What makes these webmasters different from the other kind is that they are different and they think out of the box.
The ones who have been there and done it have useful tactics to share with those venturing into the field. These tactics have proven its worth and will continue to do so.
Here are the 5 proven tactics on how best to increase your Adsense earnings.
1. Focus on only one Adsense format. The one format that worked well for the majority is the Large Rectangle (336X280). This same format has proven to result in higher click-through rates. So why only choose this format? Basically because the ads blends in like normal web links, and people, being used to clicking on them, click on them. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.
2. Create your own custom Adsense palette. Choose a color that will match the background of your site. If your site has a white background, use white as the color of your ad border and background. The idea to match the colors so that the Adsense looks like it is part of the web pages. Again, this will result to more clicks from people visiting your site.
3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide them. Make them obvious to people. You will be surprised how the difference between Adsense locations can make when you see your earnings.
4. Maintain links to relevant websites. If you think some sites are better off, then put your ads there and try to maintain and manage them. If there is already many other Adsense ads put into that certain site, put yours above all of them. That way visitor will see your ads first upon browsing into that site.
5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.
These are some of the Adsense tactics that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.
Take note there is a lot of competition out there. So it is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.
Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.
If others have done it, there is nothing wrong trying it out for yourself.
Brian Lam is an experienced internet marketer. Discover how you can boost your opt-in list by up to 1133% immediately with his proven techniques and get his internet marketing tips at http://www.powerlis tgenerator. com for free now.
Adsense is a great way for many webmasters to monetize their websites. There are two kinds of earnings scenarios.
One is webmasters who are either losing money or having a great deal of difficulty to make whatever little money from Adsense. Another is "geniuses" who are enjoying hundreds of dollars a day from their ads.
What makes these webmasters different from the other kind is that they are different and they think out of the box.
The ones who have been there and done it have useful tactics to share with those venturing into the field. These tactics have proven its worth and will continue to do so.
Here are the 5 proven tactics on how best to increase your Adsense earnings.
1. Focus on only one Adsense format. The one format that worked well for the majority is the Large Rectangle (336X280). This same format has proven to result in higher click-through rates. So why only choose this format? Basically because the ads blends in like normal web links, and people, being used to clicking on them, click on them. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.
2. Create your own custom Adsense palette. Choose a color that will match the background of your site. If your site has a white background, use white as the color of your ad border and background. The idea to match the colors so that the Adsense looks like it is part of the web pages. Again, this will result to more clicks from people visiting your site.
3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide them. Make them obvious to people. You will be surprised how the difference between Adsense locations can make when you see your earnings.
4. Maintain links to relevant websites. If you think some sites are better off, then put your ads there and try to maintain and manage them. If there is already many other Adsense ads put into that certain site, put yours above all of them. That way visitor will see your ads first upon browsing into that site.
5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.
These are some of the Adsense tactics that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.
Take note there is a lot of competition out there. So it is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.
Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.
If others have done it, there is nothing wrong trying it out for yourself.
Brian Lam is an experienced internet marketer. Discover how you can boost your opt-in list by up to 1133% immediately with his proven techniques and get his internet marketing tips at http://www.powerlis tgenerator. com for free now.
Wednesday, November 22, 2006
Search Engines vs. SEO Spam: Statistical Methods
High placement in a search engine is critical for the success of any online business. Pages appearing higher in the search engine results to queries relevant to a site's business will get higher targeted traffic. To get this kind of competitive advantage Internet companies employ various SEO techniques in order to optimize certain factors used by search engines to rank results.
In the best case SEO specialists create relevant well-structured keyword rich pages, which not only please the eyes of a search engine crawler but also have value to the human visitor. Unfortunately it takes months for this strategic approach to produce feasible results, and many search engine optimizers use so-called "black-hat" SEO.
'Black Hat' SEO and Search Engine Spam
The oldest and simplest "black SEO" strategy is adding a variety of popular keywords into web pages to make them rank high for popular queries. This behavior is easily detected since generally such pages include unrelated keywords that lack topical focus. With the introduction of the term vector analysis search engine became immune to this sort of manipulation. However "black-hat' SEO went one step further creating the so-called "doorway' pages - tightly focused pages consisting of a bunch of keywords relevant to a single topic. In terms of keyword density such pages are able to rank high in search results but never seen by human visitors as they are redirected to the page intended to receive the traffic.
Another trend is the abusing the link popularity based ranking algorithms, such as PageRank with the help of dynamically- generated pages. Such pages receive the minimum guaranteed PageRank and the small endorsements from thousands of these pages are able to produce a sizeable PageRank for the target page. Search engines constantly improve their algorithms trying to minimize the effect of "black-hat"' SEO techniques, but SEOs also persistently respond with new more sophisticated and technically advanced tricks so that this process bears a resemblance to an arms race.
"Black-hat" SEO is responsible for the immense amount of search engine spam -- pages and links created solely to mislead search engines and boost rankings for client web sites. To weed out the web spam search engines can use statistical methods that allow computing distributions for a variety of page properties. The outlier values in these distributions can be associated with web spam. The ability to identify web spam is extremely valuable to search engine not just because it allows excluding spam pages from their indices but also using them to train more sophisticated machine learning algorithms capable to battle web spam with higher precision.
Using Statistics to Detect Search Engine Spam
An example of an application of statistical methods to detect web spam is presented in the paper "Spam, Damn Spam and Statistics" by Dennis Fetterly, Mark Manasse and Marc Najork from Microsoft. They used two sets of pages downloaded from the Internet. The first set was crawled repeatedly from November 2002 to February 2003 and consisted from 150 million URLs. For each page the researches recorded HTTP status, time of download, document length, number of non-markup words, and a vector indicating the changes in page content between downloads. A sample of this set (751 pages) was inspected manually and 61 spam pages were discovered, or 8.1% of the set with a confidence interval of 1.95% at 95% confidence.
Another set was crawled between July and September 2002 and comprises 429 million pages and 38 million HTTP redirects. For this set the following properties were recorded: URL, URLs of outgoing links; for the HTTP redirects - the source and the target URL. 535 pages were manually inspected and 37 of them were identified as spam (6.9%).
The research concentrates on studying the following properties of web pages:
- URL properties, including length and percentage of non-alphabetical characters (dashes, digits, dots etc.).
- Host name resolutions.
- Linkage properties.
- Content properties.
- Content evolution properties.
- Clustering properties.
URL Properties
Search engine optimizers often use numerous automatically generated pages to massively distribute their low PageRank to a single target page. Since the pages are machine generated we can expect their URLs to look differently from those created by humans. The assumptions are that these URLs are longer and include more non-alphabetical characters such as dashes, slashes or digits. When searching for spam pages we should consider the host component only, not the entire URL down to the page name.
The manual inspection of the 100 longest hostnames had revealed that 80 of them belong to adult site and 11 refer to the financial and credit related sites. Therefore in order to produce a spam identification rule the length property has to be combined with the percentage of non-alphabetical characters. In the given set 0.173% of URLs are at least 45 characters long and contain at least 6 dots, 5 dashes or 10 digits -- and the vast majority of these pages appear to be spam. By changing the threshold values we can change the number of pages flagged as spam and the number of false positives.
Host Name Resolutions
One can notice that Google, given a query q, tends to rank a page higher if the host component of the page's URL contains keywords from q. To utilize this search engine optimizers stuff pages with URLs containing popular keywords and keyphrases and set up DNS servers to resolve these URLs to a single IP. Generally SEOs generate a large number of host names to rank for a wide variety of popular queries.
This behavior can also be relatively easy detected by observing the number of host name resolutions to a single IP. In our set 1,864,807 IP addresses are mapped to only one host name, and 599,632 IPs -- to 2 host names. There are also some extreme cases with hundreds of thousands host names mapped to a single IP, and the record-breaking IP referred by 8,967,154 host names.
To flag pages as spam a threshold of 10,000 name resolutions was chosen. About 3.46% of the pages in the Set 2 are served from IP addresses referred by 10,000 and more host names and the manual inspection of this sample proved that with very few exceptions they were spam. Lower threshold (1,000 name resolutions or 7.08% pages in the set) produces an unacceptable amount of false positives.
Linkage Properties
The Web consisting of interlinked pages has a structure of a graph. Therefore in graph terminology the number of outgoing links of a page can be referred to as the out-degree, while the in-degree equals to the number link pointing to a page. By analyzing out- and in-degrees values it is also possible to detect spam pages which would represent the outliers in the corresponding distributions.
In our set for example there are 158,290 pages with out-degree 1301, while according to the overall trend only 1,700 such pages are expected. Overall 0.05% of pages in the Set 2 have out-degrees at least three times more than suggested by the Zipfian distribution, and according to the manual inspection of a cross section, almost all of them are spam.
Similarly the distribution for in-degrees is calculated. For example 369,457 pages have the in-degree of 1001, while according to the trend only 2,000 such pages are expected. Overall, 0.19% of pages in the Set 2 have in-degrees at least three times more common than the Zipfian distribution would suggest, and the majority of them are spam.
Content Properties
Despite the recent measures taken by search engines to diminish the effect of keyword stuffing, this technique is still used by some SEOs who generate pages filled with meaningless keywords to promote their AdSense pages. Quite often such pages are based on a single template and even have the same number of words which makes them especially easy to detect using statistical methods.
For Set 1 the number of non-markup words in each page was recorded, so we can draw the variance of word count in pages downloaded from a given host name. The variance is plotted on the x-axis and the word count is shown on the y-axis, both axes are drawn on a logarithmic scale. Points in the left side of the graph marked with blue represent cases where at list 10 pages from a given host have the same word count. There are 944 such hosts (0.21% of the pages in Set 1). A random sample of 200 these pages was examined manually: 35% were spam, 3.5% contained no text and 41.5% were soft errors (a page with a message indicating that the resource is not currently available, despite the HTTP status code 200 "OK").
Content Evolution
The natural evolution of the content in the Web is slow. In a period of a week 65% of all pages will not change at all, while only 0.8% will change completely. In contrast many spam SEO web pages generated in response to an HTTP request independent of the requested URL will change completely of every download. Therefore by looking into extreme cases of content mutation we search engines are able to detect web spam.
The outliers represent IPs serving the pages that change completely every week. Set 1 contains 367 such servers with 1,409,353 pages (97.2%). The manual examination of a sample of 106 pages showed that 103 (97.2%) were spam, 2 were soft errors and 1 adult pages counted as a false positive.
Clustering Properties
Automatically generated spam pages tend to look very similar. In fact, as already said above, most of them are based on the same model and have only minor differences (like inserting varying keywords into a template). Pages with such properties can be detected by applying clustering analysis to our samples.
To form clusters of similar pages the 'shingling' algorithm described by Broder et al. [2] will be used. Figure 7 shows the distribution of the cluster sizes on near duplicate pages in Set 1. The horizontal axis shows the size of the cluster (the number of pages in the near-equivalence class), and the vertical axis shows how many such clusters Set 1 contains.
The outliers can be put into two groups. The first group did not contain any spam pages, pages in this group are more related to the duplicated content issue. In the same time the second group is populated predominantly by spam documents. 15 of 20 largest clusters were spam containing 2,080,112 pages (1.38% of all pages in Set 1)
To Sum Up
The methods described above are the examples of a fairly simple statistical approach to spam detection. The real life algorithms are much more sophisticated and are based on machine learning technologies which allow search engine to detect and battle spam with a relatively high efficiency at an acceptable rate of false positives. Applying the spam detection techniques enables search engine to produce more relevant results and ensures a more fair competition based on the quality of web resources and not on technical tricks.
References:
1. Dennis Fetterly, Mark Manasse, Marc Najork. "Spam, Damn Spam, and Statistics: Using statistical analysis to locate spam web pages" (2004). Microsoft Research.
2. A. Broder, S. Glassman, M. Manasse, and G. Zweig. "Syntactic Clustering of the Web". In 6th International World Wide Web Conference, April 1997.
Oleg Ishenko, MCSE, MCDBA, BSc.
Get more useful info on SEO at our SEO Research (http://www. seoresearcher. com)
In the best case SEO specialists create relevant well-structured keyword rich pages, which not only please the eyes of a search engine crawler but also have value to the human visitor. Unfortunately it takes months for this strategic approach to produce feasible results, and many search engine optimizers use so-called "black-hat" SEO.
'Black Hat' SEO and Search Engine Spam
The oldest and simplest "black SEO" strategy is adding a variety of popular keywords into web pages to make them rank high for popular queries. This behavior is easily detected since generally such pages include unrelated keywords that lack topical focus. With the introduction of the term vector analysis search engine became immune to this sort of manipulation. However "black-hat' SEO went one step further creating the so-called "doorway' pages - tightly focused pages consisting of a bunch of keywords relevant to a single topic. In terms of keyword density such pages are able to rank high in search results but never seen by human visitors as they are redirected to the page intended to receive the traffic.
Another trend is the abusing the link popularity based ranking algorithms, such as PageRank with the help of dynamically- generated pages. Such pages receive the minimum guaranteed PageRank and the small endorsements from thousands of these pages are able to produce a sizeable PageRank for the target page. Search engines constantly improve their algorithms trying to minimize the effect of "black-hat"' SEO techniques, but SEOs also persistently respond with new more sophisticated and technically advanced tricks so that this process bears a resemblance to an arms race.
"Black-hat" SEO is responsible for the immense amount of search engine spam -- pages and links created solely to mislead search engines and boost rankings for client web sites. To weed out the web spam search engines can use statistical methods that allow computing distributions for a variety of page properties. The outlier values in these distributions can be associated with web spam. The ability to identify web spam is extremely valuable to search engine not just because it allows excluding spam pages from their indices but also using them to train more sophisticated machine learning algorithms capable to battle web spam with higher precision.
Using Statistics to Detect Search Engine Spam
An example of an application of statistical methods to detect web spam is presented in the paper "Spam, Damn Spam and Statistics" by Dennis Fetterly, Mark Manasse and Marc Najork from Microsoft. They used two sets of pages downloaded from the Internet. The first set was crawled repeatedly from November 2002 to February 2003 and consisted from 150 million URLs. For each page the researches recorded HTTP status, time of download, document length, number of non-markup words, and a vector indicating the changes in page content between downloads. A sample of this set (751 pages) was inspected manually and 61 spam pages were discovered, or 8.1% of the set with a confidence interval of 1.95% at 95% confidence.
Another set was crawled between July and September 2002 and comprises 429 million pages and 38 million HTTP redirects. For this set the following properties were recorded: URL, URLs of outgoing links; for the HTTP redirects - the source and the target URL. 535 pages were manually inspected and 37 of them were identified as spam (6.9%).
The research concentrates on studying the following properties of web pages:
- URL properties, including length and percentage of non-alphabetical characters (dashes, digits, dots etc.).
- Host name resolutions.
- Linkage properties.
- Content properties.
- Content evolution properties.
- Clustering properties.
URL Properties
Search engine optimizers often use numerous automatically generated pages to massively distribute their low PageRank to a single target page. Since the pages are machine generated we can expect their URLs to look differently from those created by humans. The assumptions are that these URLs are longer and include more non-alphabetical characters such as dashes, slashes or digits. When searching for spam pages we should consider the host component only, not the entire URL down to the page name.
The manual inspection of the 100 longest hostnames had revealed that 80 of them belong to adult site and 11 refer to the financial and credit related sites. Therefore in order to produce a spam identification rule the length property has to be combined with the percentage of non-alphabetical characters. In the given set 0.173% of URLs are at least 45 characters long and contain at least 6 dots, 5 dashes or 10 digits -- and the vast majority of these pages appear to be spam. By changing the threshold values we can change the number of pages flagged as spam and the number of false positives.
Host Name Resolutions
One can notice that Google, given a query q, tends to rank a page higher if the host component of the page's URL contains keywords from q. To utilize this search engine optimizers stuff pages with URLs containing popular keywords and keyphrases and set up DNS servers to resolve these URLs to a single IP. Generally SEOs generate a large number of host names to rank for a wide variety of popular queries.
This behavior can also be relatively easy detected by observing the number of host name resolutions to a single IP. In our set 1,864,807 IP addresses are mapped to only one host name, and 599,632 IPs -- to 2 host names. There are also some extreme cases with hundreds of thousands host names mapped to a single IP, and the record-breaking IP referred by 8,967,154 host names.
To flag pages as spam a threshold of 10,000 name resolutions was chosen. About 3.46% of the pages in the Set 2 are served from IP addresses referred by 10,000 and more host names and the manual inspection of this sample proved that with very few exceptions they were spam. Lower threshold (1,000 name resolutions or 7.08% pages in the set) produces an unacceptable amount of false positives.
Linkage Properties
The Web consisting of interlinked pages has a structure of a graph. Therefore in graph terminology the number of outgoing links of a page can be referred to as the out-degree, while the in-degree equals to the number link pointing to a page. By analyzing out- and in-degrees values it is also possible to detect spam pages which would represent the outliers in the corresponding distributions.
In our set for example there are 158,290 pages with out-degree 1301, while according to the overall trend only 1,700 such pages are expected. Overall 0.05% of pages in the Set 2 have out-degrees at least three times more than suggested by the Zipfian distribution, and according to the manual inspection of a cross section, almost all of them are spam.
Similarly the distribution for in-degrees is calculated. For example 369,457 pages have the in-degree of 1001, while according to the trend only 2,000 such pages are expected. Overall, 0.19% of pages in the Set 2 have in-degrees at least three times more common than the Zipfian distribution would suggest, and the majority of them are spam.
Content Properties
Despite the recent measures taken by search engines to diminish the effect of keyword stuffing, this technique is still used by some SEOs who generate pages filled with meaningless keywords to promote their AdSense pages. Quite often such pages are based on a single template and even have the same number of words which makes them especially easy to detect using statistical methods.
For Set 1 the number of non-markup words in each page was recorded, so we can draw the variance of word count in pages downloaded from a given host name. The variance is plotted on the x-axis and the word count is shown on the y-axis, both axes are drawn on a logarithmic scale. Points in the left side of the graph marked with blue represent cases where at list 10 pages from a given host have the same word count. There are 944 such hosts (0.21% of the pages in Set 1). A random sample of 200 these pages was examined manually: 35% were spam, 3.5% contained no text and 41.5% were soft errors (a page with a message indicating that the resource is not currently available, despite the HTTP status code 200 "OK").
Content Evolution
The natural evolution of the content in the Web is slow. In a period of a week 65% of all pages will not change at all, while only 0.8% will change completely. In contrast many spam SEO web pages generated in response to an HTTP request independent of the requested URL will change completely of every download. Therefore by looking into extreme cases of content mutation we search engines are able to detect web spam.
The outliers represent IPs serving the pages that change completely every week. Set 1 contains 367 such servers with 1,409,353 pages (97.2%). The manual examination of a sample of 106 pages showed that 103 (97.2%) were spam, 2 were soft errors and 1 adult pages counted as a false positive.
Clustering Properties
Automatically generated spam pages tend to look very similar. In fact, as already said above, most of them are based on the same model and have only minor differences (like inserting varying keywords into a template). Pages with such properties can be detected by applying clustering analysis to our samples.
To form clusters of similar pages the 'shingling' algorithm described by Broder et al. [2] will be used. Figure 7 shows the distribution of the cluster sizes on near duplicate pages in Set 1. The horizontal axis shows the size of the cluster (the number of pages in the near-equivalence class), and the vertical axis shows how many such clusters Set 1 contains.
The outliers can be put into two groups. The first group did not contain any spam pages, pages in this group are more related to the duplicated content issue. In the same time the second group is populated predominantly by spam documents. 15 of 20 largest clusters were spam containing 2,080,112 pages (1.38% of all pages in Set 1)
To Sum Up
The methods described above are the examples of a fairly simple statistical approach to spam detection. The real life algorithms are much more sophisticated and are based on machine learning technologies which allow search engine to detect and battle spam with a relatively high efficiency at an acceptable rate of false positives. Applying the spam detection techniques enables search engine to produce more relevant results and ensures a more fair competition based on the quality of web resources and not on technical tricks.
References:
1. Dennis Fetterly, Mark Manasse, Marc Najork. "Spam, Damn Spam, and Statistics: Using statistical analysis to locate spam web pages" (2004). Microsoft Research.
2. A. Broder, S. Glassman, M. Manasse, and G. Zweig. "Syntactic Clustering of the Web". In 6th International World Wide Web Conference, April 1997.
Oleg Ishenko, MCSE, MCDBA, BSc.
Get more useful info on SEO at our SEO Research (http://www. seoresearcher. com)
Monday, November 13, 2006
The Importance Of Search Engines
It is the search engines that finally bring your website to the
notice of the prospective customers. When a topic is typed for
search, nearly instantly, the search engine will sift through
the millions of pages it has indexed about and present you with
ones that match your topic. The searched matches are also
ranked, so that the most relevant ones come first.
Remember that a prospective customer will probably only look at
the first 2-3 listings in the search results. So it does matter
where your website appears in the search engine ranking.
Further, they all use one of the top 6-7 search engines and
these search engines attract more visitors to websites than
anything else. So finally it all depends on which search
engines the customers use and how they rank your site.
It is the Keywords that play an important role than any
expensive online or offline advertising of your website.
It is found by surveys that a when customers want to find a
website for information or to buy a product or service, they
find their site in one of the following ways:
The first option is they find their site through a search
engine.
Secondly they find their site by clicking on a link from
another website or page that relates to the topic in which they
are interested.
Occasionally, they find a site by hearing about it from a
friend or reading in an article.
Thus it’s obvious the the most popular way to find a site, by
search engine, represents more than 90% of online users. In
other words, only 10% of the people looking for a website will
use methods other than search engines.
All search engines employ a ranking algorithm and one of the
main rules in a ranking algorithm is to check the location and
frequency of keywords on a web page. Don’t forget that
algorithms also give weightage to link population (number of
web pages linking to your site).
When performed by a qualified, experienced search engine
optimization consultant, your site for high search engine
rankings really does work, unless you have a lot of money and
can afford to pay the expert. With better knowledge of search
engines and how they work, you can also do it on your own.
About The Author: Jon Rognerud is a recognized authority on the
subject of SEO, and has spent over 10 years developing websites
and marketing solutions at companies like Overture and Yahoo.
His website, http://www.microsaw.com, provides a wealth of
informative articles, resources, tips and free downloads
notice of the prospective customers. When a topic is typed for
search, nearly instantly, the search engine will sift through
the millions of pages it has indexed about and present you with
ones that match your topic. The searched matches are also
ranked, so that the most relevant ones come first.
Remember that a prospective customer will probably only look at
the first 2-3 listings in the search results. So it does matter
where your website appears in the search engine ranking.
Further, they all use one of the top 6-7 search engines and
these search engines attract more visitors to websites than
anything else. So finally it all depends on which search
engines the customers use and how they rank your site.
It is the Keywords that play an important role than any
expensive online or offline advertising of your website.
It is found by surveys that a when customers want to find a
website for information or to buy a product or service, they
find their site in one of the following ways:
The first option is they find their site through a search
engine.
Secondly they find their site by clicking on a link from
another website or page that relates to the topic in which they
are interested.
Occasionally, they find a site by hearing about it from a
friend or reading in an article.
Thus it’s obvious the the most popular way to find a site, by
search engine, represents more than 90% of online users. In
other words, only 10% of the people looking for a website will
use methods other than search engines.
All search engines employ a ranking algorithm and one of the
main rules in a ranking algorithm is to check the location and
frequency of keywords on a web page. Don’t forget that
algorithms also give weightage to link population (number of
web pages linking to your site).
When performed by a qualified, experienced search engine
optimization consultant, your site for high search engine
rankings really does work, unless you have a lot of money and
can afford to pay the expert. With better knowledge of search
engines and how they work, you can also do it on your own.
About The Author: Jon Rognerud is a recognized authority on the
subject of SEO, and has spent over 10 years developing websites
and marketing solutions at companies like Overture and Yahoo.
His website, http://www.microsaw.com, provides a wealth of
informative articles, resources, tips and free downloads
Search Engine Optimization And Why You Gotta Use It
E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.
Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.
Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is an indicator of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.
But, it is essential to grab a hold of that spot or make your ranking even better. As I abovementioned, each day is a new day for all e-commerce sites to make themselves rank higher using search engine optimization. It is imperative to improve your site better and better everyday.
So just what is SEO and do you have to use it? The answer to why you have to use it is an easy one. You need SEO to be number one, or maybe at least make your site income generating.
With search engine optimization you can get the benefit of generating a high traffic volume. Let's just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.
So once again, what is search engine optimization? It is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site's existence and subsequently generate more traffic, traffic that could lead to potential income and business.
Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to achieve high search engine rankings. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.
You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site's content applicable and conducive to search engine optimization.
You will also need to collaborate with many other sites so that you could get link exchanges and page transfers besides using search engine optimization. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.
Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.
If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.
Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.
Get Top 10 search engine rankings within weeks using this SEO tool at http://www.powerlis tgenerator. com/loves/ seoelite. Discover how Brian Lam is going to show you how you can boost your opt-in list by up to 1133% immediately with his proven techniques. Now at: http://www.powerlis tgenerator. com
Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.
Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is an indicator of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.
But, it is essential to grab a hold of that spot or make your ranking even better. As I abovementioned, each day is a new day for all e-commerce sites to make themselves rank higher using search engine optimization. It is imperative to improve your site better and better everyday.
So just what is SEO and do you have to use it? The answer to why you have to use it is an easy one. You need SEO to be number one, or maybe at least make your site income generating.
With search engine optimization you can get the benefit of generating a high traffic volume. Let's just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.
So once again, what is search engine optimization? It is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site's existence and subsequently generate more traffic, traffic that could lead to potential income and business.
Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to achieve high search engine rankings. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.
You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site's content applicable and conducive to search engine optimization.
You will also need to collaborate with many other sites so that you could get link exchanges and page transfers besides using search engine optimization. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.
Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.
If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.
Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.
Get Top 10 search engine rankings within weeks using this SEO tool at http://www.powerlis tgenerator. com/loves/ seoelite. Discover how Brian Lam is going to show you how you can boost your opt-in list by up to 1133% immediately with his proven techniques. Now at: http://www.powerlis tgenerator. com
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